Soueast Motor Enter UAE In Partnership With Elite Group Holding

Elite Group Holding Ltd. and Soueast Motor have solidified their strategic partnership, marking a significant milestone in the automotive landscape of the UAE. The formal agreement was inked at the prestigious Bvlgari Yacht Club, Dubai.

Founded in 1995, Soueast Motor has built a strong reputation for producing vehicles tailored to the fast-paced lives of urban dwellers. With a robust R&D team and a global supply chain, the company is well-positioned to deliver world-class products and services.

Soueast Motor, a brand celebrated for its diverse portfolio of SUVs and sedans, is set to make a grand entry into the UAE market through this partnership. The brand’s “EASE YOUR LIFE” proposition underscores its commitment to delivering vehicles that blend stylish design, comfortable driving, and cutting-edge technology. 

The introduction of Soueast Motor to the UAE, spearheaded by Elite Group Holding, will see the launch of 13 cutting-edge models over the next five years. These models will encompass a range of internal combustion engine (ICE) vehicles, plug-in hybrid electric vehicles (PHEVs), and battery electric vehicles (BEVs). 

Catering to global markets from segments B to D, Soueast Motor’s offerings are tailored to meet the diverse needs of modern drivers, with a particular focus on the growing demand for sustainable and energy-efficient mobility solutions.

Mr. Tamer Abu Khalaf, Partner at Elite Group Holding, expressed his excitement about the collaboration, stating, “This partnership with Soueast Motor aligns seamlessly with our mission to deliver exceptional automotive solutions to our discerning clientele. We take pride in being one step ahead, bringing to market brands that resonate with the evolving trends and preferences.”

Mr. Ke Chuandeng, Vice President of Soueast Motor, said, “We are thrilled to collaborate with Elite Group Holding to introduce Soueast Motor to this rapidly growing market. This partnership reflects our commitment to serving the region with advanced automotive technology and innovative, user-centric vehicles.”

This partnership is set to redefine premium mobility in the UAE, positioning Soueast Motor as a key player in the region’s automotive landscape.

Soueast cars are expected to be launched by the end of this year.

Soueast S09, DX3 and DX7 SUVs are among the popular models in the brand’s line-up.

Soueast plans to launch hybrid and pure EVs in the next 5 years in the UAE.

Soueast Motor is part of Chery Automotive along with several other Chinese car manufacturers.

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