AMAZON.AE PRIME DAY TOP DEALS REVEALED: PRIME MEMBERS IN THE UAE SET TO SAVE BIG DURING SEVEN-DAY SALE FROM JULY 25 TO 31

From everyday essentials, electronics, grocery, Amazon Fresh, home, kitchen, beauty, fashion, Amazon Devices, Prime Day deals will span top brands including Samsung,Bose, Dyson, Boss, Humantra, PlayStation, Tissot, CeraVe, e.l.f., KIKO Milano, Tommy Hilfiger, Lacoste, Pandora, Swarovski, Nescafe, Under Armour, and Adidas

Prime members can save more with ADCB, Mastercard, and CBD instant bank discounts, flexible payment options, as well as free Same-Day and One-Day delivery at www.amazon.ae/primeday

Dubai, UAE, July 23, 2025 – Amazon.ae is gearing up to release millions of incredible deals and deep savings exclusive to Prime members during this year’s Prime Day sale event in the UAE, running from July 25 (starting at 00:01am local UAE time) until July 31. It’s not too late to join Prime for only AED 16/month, or AED 140/year, at www.amazon.ae/prime to access Prime Day, and enjoy the full set of year-round benefits included in the membership such as free and fast delivery, Amazon Fresh, Prime Video, Free Deliveroo Plus Silver, and Prime Gaming.

According to recent research from HarrisX, commissioned by Amazon, 73% of UAE shoppers prefer extended sale events for better decision-making. With this year’s Prime Day, Amazon.ae is bringing an extended seven full days of deals for Prime members to enjoy across more than 30 product categories including everyday essentials, school must-haves, grocery, Amazon Fresh, electronics, fashion, beauty, kitchen, home, toys, and Amazon Devices. Deals will span a wide slate of local and international brands, including brands from Amazon US, UK, and Germany through the Amazon.ae Global Store – popular brands include Samsung, Apple, Philips, Sony, Bose, Levoit, Dyson, Braun, Ninja, Whoop,  Boss, Roborock, Humantra, Anker, PlayStation, LEGO, Sketchers, Guess, JW PEI, Tissot, Hisense, CeraVe, e.l.f., Rimmel London, Eucerin, KIKO Milano, Tommy Hilfiger, Lacoste,Calvin Klein, Pandora, Swarovski, Nescafe, Under Armour, Adidas, Nike,ANUA, Beauty of Joseon, Pampers, and Ariel. Unlocking further savings, Prime members can redeem additional discounts when using Abu Dhabi Commercial Bank (ADCB), Mastercard, and Commercial Bank of Dubai (CBD) cards on eligible Prime Day orders.

Stefano Martinelli, Vice President of Amazon Middle East and North Africa, said: “The excitement around Prime Day grows every year as we continue to bring more value to our members in the UAE. I’m particularly proud of all the ways we are helping members make the most out of Prime Day, directly responding to local shopping preferences with an extended seven-day sale featuring millions of deals across brands they love, as well as ways to save even more through instant bank discounts, flexible payment options, fast and free delivery options. There has never been a better time to be a Prime member, and there are lots of ways to save in the week ahead whether Prime members are crossing items off their wish lists, preparing for summer trips, or getting ready for back-to-school season.”

Prime Day 2025 – More Days and More Deals

Based on the recent research by HarrisX, 77% of UAE shoppers feel a sense of satisfaction when getting something they want for less, while 75% of shoppers say they get a buzz from finding a great deal during sale events, and 29% specifically timing their purchases around sale events. The research also reveals that UAE shoppers are more likely to shop with retailers offering membership benefits (73%), with exclusive discounts (51%), free delivery (49%), and faster delivery (44%) being key motivators.

This year’s seven-day Prime Day sale event on Amazon.ae is giving Prime members more time to shop and save on millions of deals across all categories from July 25 to July 31, all backed by free and fast delivery options. Here is a glimpse of some of this year’s best Prime Day deals:

Everyday Essentials and Grocery

Amazon Fresh – with free and fast two-hour scheduled delivery

Electronics and Gaming

Amazon Devices

Beauty and personal care

Fashion and accessories

Amazon Bazaar

Kitchen and home

Back-to-School essentials

Sports

Toys

Additional Ways to Save this Prime Day

Prime Day Deliveries

Get Ready for Prime Day

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Survey Methodology

This survey was conducted online by HarrisX among 35,207 recent online shoppers from June 20 through July 1, 2025 across 25 countries. Respondents were recruited through opt-in, web-panel recruitment sampling. Recruitment occurs though a broad variety of professional, validated respondent panels to expand the sampling frame as wide as possible and minimize the impact of any given panel on recruiting methods. Results were weighted by gender, age, and region where necessary to align with actual demographic proportions amongst the population within each country.

AMAZON 
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