Changan Middle East Sales Increase By 51% In 2024: 2.68 Million Cars Sold Globally

Changan Automobile achieved remarkable success in 2024, solidifying its position as a global leader in the automotive industry. The company’s total sales reached an impressive 2.68 million vehicles worldwide, marking a year of record-breaking growth. Among its many achievements, the Middle East region stood out as a key driver of this success, contributing significantly to Changan’s growing international presence.

Changan 2024 sales in the Middle East soared by an impressive 51% year-on-year, with a total of 83,000 units sold. This growth reflects the brand’s deep commitment to meeting the evolving demands of customers in the region. The Middle East has become a cornerstone of Changan’s global strategy, serving over 400,000 users with a diverse portfolio of vehicles tailored to local needs.

Changan’s ability to resonate with Middle Eastern customers lies in its focus on delivering high-quality mobility solutions across multiple segments. From traditional fuel vehicles to cutting-edge electric and new energy vehicles (NEVs), Changan offers products that combine performance, sustainability, and advanced technology.

Xiao Feng, the General Manager of Changan Middle East and Africa Business Unit, said, “We are grateful to our partners and customers in the Middle East and Africa for their strong support of Changan Automobile and our Changan, DEEPAL and AVATR brands. We look forward to building on our outstanding 2024 growth with even more high-quality products and services that are tailored to the needs of our valued customers in the region.”

In 2024, Changan strengthened its foothold in the region by introducing several game-changing models. The launch of the Eado Plus in GCC markets showcased Changan’s commitment to quality and affordability. 

Meanwhile, the Kaichen Hunter pick-up debuted in Iraq, catering to customers in need of robust and reliable vehicles. Changan’s innovative energy brand, Deepal, introduced the S07 at the inaugural Mobility Live ME event, reflecting the growing demand for sustainable and tech-driven mobility in the Middle East. 

Similarly, the launch of the UNI-S and UNI-V 2.0T in Saudi Arabia catered to young, tech-savvy consumers with their distinctive designs and advanced features. The company also made a significant mark in the premium electric vehicle segment with the introduction of the Avatr 11 SUV and Avatr 12 premium sedan in the UAE.

Changan’s focus on the Middle East was bolstered by key partnerships and accolades. The DEEPAL brand signed a strategic agreement with Al Tayer Motors in the UAE, ensuring local customers have access to cutting-edge energy solutions. 

Additionally, Changan vehicles earned widespread acclaim, with the UNI-S winning “Best Mid-Size SUV” at the Saudi Arabia National Auto Awards and the UNI-K receiving top honours in Oman.

Changan’s investment in after-sales service in the Middle East has been pivotal to its success. The opening of the Dora Sales and Service Complex in Baghdad and the Middle East Parts Distribution Center in Dubai have improved logistics and service efficiency. 

These efforts are complemented by the first Middle East and Africa Skills Competition, which highlights Changan’s people-oriented philosophy and dedication to exceptional customer care.

As Changan looks toward the future, its “Vast Ocean Plan” aims to deepen its presence in the Middle East by prioritizing innovation and sustainability. With plans to introduce more intelligent, connected, and eco-friendly vehicles, Changan is committed to driving growth while supporting the region’s sustainable development goals.

The phenomenal Changan 2024 sales in the Middle East underscore the company’s dedication to delivering excellence, innovation, and reliability, cementing its status as a trusted mobility provider for generations to come.

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