Union Coop partners with ENOC to launch new eLink station in Dubai

Strategic collaboration introduces innovative on-site refuelling solution at Etihad Mall, serving over 500 vehicles daily as part of comprehensive pilot programme

Dubai, UAE:

Union Coop, a leading Dubai-based retailer, in collaboration with ENOC Group’s innovative digital fuel delivery platform, ENOC Link, today announced the launch of a mobile eLink station at Etihad Mall in Muhaisnah 1, providing convenient on-site refuelling services to mall visitors and surrounding communities.

This strategic partnership between Union Coop and ENOC Group is part of Union Coop’s ongoing efforts to expand its offerings by introducing innovative solutions that complement modern lifestyles and cater to the needs of residents across key Dubai localities. Addressing the growing demand for convenient refuelling solutions in Dubai’s expanding residential and commercial areas, ENOC’s new eLink station in Etihad Mall will provide mall visitors and residents efficient on-site refuelling services while supporting Muhaisnah 1’s continued development as a key community hub.

The mobile eLink station will operate daily from 7:00 AM to 11:00 PM, serving up to four vehicles simultaneously and accommodating over 500 vehicles per day. It will offer Special 95 and Super 98 fuel at standard retail prices and is integrated with ENOC’s Yes rewards programme, enabling customers to earn and redeem loyalty points via its state-of-the-art mobile application.

Mr. Mohamed Al Hashemi, Union Coop’s CEO, stated: “Union Coop is committed to delivering smart solutions that enhance the lives of all segments, including our customers, mall visitors, and neighbouring residents. The launch of the E-Link mobile fuel station at Etihad Mall reflects this commitment, offering a safe and convenient refuelling experience within a fully integrated retail environment.”
Hussain Sultan Lootah, Acting Group CEO of ENOC, commented: “We are pleased to partner with Union Coop through ENOC Link, our innovative approach to fuel delivery. This partnership is a reflection of our shared commitment to provide innovative services within local communities. At ENOC Group, we remain dedicated to enhancing the overall customer experience by deploying our world-class customer service, latest innovations and technologies as well as best practices to better serve the needs of our customers and the wider community.”
Customers will benefit from integrated marketing campaigns and direct communications about special offers through SMS and mobile notifications.
This collaboration represents a significant step in both companies’ efforts to enhance customer convenience through innovative technology solutions and supports their shared commitment to delivering advanced services that meet the evolving needs of UAE residents.