Singha Estate Partners Ascott for Rebranding of Two Hotels in the United Kingdom

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(14/08/24)
 S Hotels and Resorts, the hospitality arm of the Singha Estate
international property development company, has
partnered with Ascott, the lodging business unit of
CapitaLand Investment, to reposition two properties in the
United Kingdom under Ascott’s Unlimited Collection brand.

As part of the deal, Mercure Edinburgh
City Princes Street Hotel in Scotland and The Grand Hotel Leicester
in England will be rebranded under The Unlimited Collection.

Privilege Room at Mercure Edinburgh City Princes Street Hotel

“Ascott is delighted to
collaborate with leading Asia-based companies, Singha Estate and S
Hotels & Resorts, to make our mark on the hospitality sector in
Europe, a key market in Ascott’s global expansion,” said Kevin Goh,
Chief Executive Officer for Ascott and Lodging, CapitaLand
Investment. “We are honoured
that the owners have identified two of their iconic hotels to be
part of The Unlimited Collection, a curated selection of storied
hotels with distinct cultural charms that responds to growing
guest demand for authentic local experiences. We will leverage
Ascott’s established conversion capabilities to swiftly bring both
hotels to market while preserving their original characters. We
look forward to continuing our support for the owners with our
diverse portfolio of brands, tailored solutions and in-market
knowledge, exemplifying the strengths of Ascott’s flex-hybrid
hotel-in-residence model.”

By the end of 2024, the 169-key Mercure Edinburgh
City Princes Street Hotel, located in the historic heart of
Scotland’s capital city, will be rebranded as Mount Royal Hotel
Edinburgh by The Unlimited Collection.

The Grand Hotel Leicester will be known
as The Grand Hotel Leicester by The Unlimited Collection from Q2
2025, welcoming guests to experience the opulence of the Grade
II-listed Victorian building that has played host to several
historic events. The hotel’s 104 rooms and suites, restaurant and
extensive conference facilities will undergo refurbishment before
reopening.

“Partnering with a strong hospitality company like
Ascott is a great strategic move for Singha Estate and S Hotels &
Resorts. These iconic buildings play a pivotal role in our UK
strategy, and I am confident that, under The Unlimited Collection
umbrella, they will fully realise their potential as investment
properties,” said Michael Marshall, Chief Executive Officer, S
Hotels & Resorts. “The Unlimited Collection is known for unique
designs that showcase the heart and soul of the destination,
making it the perfect match for our hotels in Edinburgh and
Leicester. The rebrandings are key to the success of our overall
UK strategy, positioning us to achieve our financial goals for
2024 and beyond. Looking ahead, we anticipate expanding our
partnership with Ascott to include hotels in two additional key UK
cities, aiming to increase RevPAR by up to 30% by 2026 compared to
2023 levels.”

S Hotels currently has a portfolio of 26 hotels in the
United Kingdom.

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