Signs your SEO strategy is not working

Having a solid business strategy in place can help you out in so many areas. This certainly applies to the world of SEO. However, if the strategy is simply not working, you will need to know about it sooner rather than later. This could mean that your SEO strategy is not working in the way that you had wanted and hoped. Check out just some factors to bear in mind.

Organic traffic is going down

The whole point of SEO is that your organic traffic should be on the up at all times. However, if it is actually going in the wrong direction entirely, this is something that you should be highly worried about. After all, you may then find that you are actually losing profit as you are not converting as much as you used to. Going to clickintelligence.co.uk can help to put you on the right path, helping you uncover what is causing your traffic dip and how you can get it sorted.

People are not sticking around

For some, SEO is only all about bringing people to the site in the first place. However, another central component is ensuring that they stick around. Good SEO should get your site in order and help you to achieve more success. However, if your bounce rate is high and people are simply not interested, this could be a major problem that you will need to go about correcting. It could be that the calls to action are too weak, or your site is not easy to navigate. You could have an issue with the checkout that is putting people off.

You are not updating your strategy

The major search engines are always looking at their algorithms and switching them up all the time. Therefore, if you have not updated your strategy in a long time, this is a clear signal that something may not be working. If this is combined with either of the other two points listed above, this should be something that you seriously worry about and need to fix quickly.

You have no goals to work towards

Another part of ensuring that your SEO strategy works out is all about having goals that you work towards at all times. If you are not trying to hit any targets, it is more than likely that you will be quite directionless, which will then mean that you are simply struggling when you do not need to. So, whether you are setting goals for yourself or you are working alongside an agency to put in place the goals that are most achievable at this moment in time,you need to know that targets are important. This helps with monitoring your progress. How can you see that you’ve made progress without setting that goal in the first place?

If what you have read has started to ring some alarm bells in your head, it is certainly important that you do something about it sooner rather than later. Otherwise, you could find that your site is drifting in the wrong direction and you could result in your business being harmed as a result.

Also published on Medium.