musafir.com Unveils 2025 Summer Travel Trends for UAE: From “Calmcations” to “Townsizing,” It’s All About Smart, Soulful Getaways

Dubai, UAE –16 July, 2025– As summer travel peaks across the UAE, musafir.com, the region’s leading travel platform, reveals its Summer Travel Trends Insights, capturing a dynamic shift in how UAE residents are planning their holidays this year.

From staycations and slowcations to mystery travel, this year’s travel season is being shaped by a mix of value-conscious decisions, wellness-driven escapes, and a growing desire for personalization and privacy.

“Travel is no longer just about ticking off destinations — it’s now deeply personal, intentional, and often slower,” said Raheesh Babu, COO, musafir.com . “UAE travelers are embracing new styles like ‘townsizing’ and ‘calmcations’, while also turning to more mindful, meaningful holidays.”

Top UAE Travel Trends for Summer 2025                      

These trends highlight a transformation in travel—from routine escapes to journeys fueled by wellness, authenticity, and technology-driven customization. As terms like townsizing and mystery tours become part of everyday travel planning, musafir.com is tailoring its offerings to support this dynamic shift—through wellness options, and curated surprises.

“2025 travel is less about location and more about experience,” adds Babu. “It’s where curiosity, calm, and customization come together.”

As part of its commitment to making travel even more rewarding this season, musafir.com has launched the ‘Summer Savings Spree’ — an exclusive offer where all customers receive AED 500 in travel vouchers to spend on their next transaction.

ENDS

Slowcations: Travel experiences where people intentionally slow down the pace of their trips, often staying longer in fewer places to fully immerse in local life, culture, and wellness.

Townsizing: Choosing small, charming towns over bustling cities for a slower, more authentic travel experience—often linked to longer stays and cultural immersion.

Calmcations: Wellness-centered vacations focused on relaxation, mindfulness, nature, and rejuvenation—typically featuring spa treatments, healthy food, and peaceful surroundings.

Detour Destinations: Less-traveled, off-the-beaten-path locations that offer unique appeal and fewer crowds—perfect for travelers seeking novelty and authenticity.

Workcations: A hybrid of work and vacation, where travelers set up temporary remote workstations in scenic destinations, combining professional responsibilities with leisure.