Michelin Showcases Its Commitment to Innovating for a Sustainable Future at Asia Pacific Media Day 2024 in Thailand

“These two days represent a unique opportunity for us to share and reflect on the strides Michelin has made towards building a sustainable tomorrow through our innovations.” Manuel Fafian, President of Michelin East Asia and Oceania, reflects: “It was important to us to bring our vision of “Innovating for a Sustainable Future” to life, not just in words, but by showcasing some of the impactful initiatives Michelin is driving in Asia Pacific and beyond“.

Journalists and guests attended Michelin’s Media Days and heard from Fafian and other Michelin executives about the company’s leadership in technological advancements in the composite space, as well as the efforts to address environmental challenges. Speakers from Kiattana, Maersk and NIO, and also attended the various panels.

Special experiences included a factory tour which showcased how Michelin’s strides in innovation come to life through the cutting-edge technology used in the manufacturing process. Visitors also learned how recycled and renewable materials from Asia, such as natural rubber and silica made of rice husks, are incorporated into the tire manufacturing process.

Members of the media and guests also sat down with Michelin executives for a meal from a One MICHELIN Star and MICHELIN Green Star restaurant Haoma, highlighting the importance of sustainable gastronomy.

Special attention was given to Michelin’s target of integrating 100% recycled and renewable materials in its tires by 2050. Exhibited for all to see at the event, were the specially homologated tires with 45% (road) and 71% (race) bio-sourced and recycled raw materials; tires which maintain the same level of performance as traditional tires.

Learn more about Michelin’s advancements in composite solutions and innovation for a better way forward at: www.michelin.com/innovation.

To find more content from the Michelin Asia Pacific Media Day 2024, CLICK HERE.

Michelin, an Expert in Composite Solutions

Over the past 135 years, Michelin has developed unique expertise in combining materials. Today, that expertise makes it a leader in the design, production, and marketing of composite solutions that meet critical needs.

Composites are products that combine different components, which can have conflicting properties, to make it possible to design solutions for highly technically demanding applications: high heat resistance, flexibility with no deformation, rigidity and lightness, movement transmission without heating, etc. Composites can be polymer or elastomer products (rubber) and may be reinforced with textile fibers, glass, carbon, or metal to make them flexible or rigid. Tires are the perfect example of a highly complex flexible composite product with more components than a cell phone.

The Michelin group aims to become a leader in composite solutions, particularly flexible composites like coated fabrics, films, seals, conveyors, belts, hoses, and inflatable structures to meet critical needs in a vast range of industrial sectors including general industry, infrastructure, aerospace, transportation, energy, agriculture and food, and healthcare.

Michelin’s All-Sustainable Strategy: A Threefold Commitment to People, Profit, and Planet

Michelin’s journey has been rooted in one purpose: to provide a better way forward by making meaningful contributions to human progress and a more sustainable world. Its strategy for sustainable development hinges on three core pillars, ensuring every business decision balances social responsibility, economic success, and environmental stewardship:

Michelin’s Commitment to Sustainable Tires

As EVs place higher demands on tire performance due to weight and torque, Michelin is developing longer-lasting tires that incorporate renewable and recycled materials. By 2030, Michelin aims for 40% of its tire materials to be renewable, with a target of 100% by 2050. In June 2024, Michelin showcased a tire at the prestigious 24H Le Mans event, incorporating 71% sustainable materials – a significant milestone that underscores Michelin’s role in building a more sustainable future for mobility.

Michelin’s innovation extends beyond mobility to create life-enhancing solutions across sectors from healthcare to construction, positioning Michelin as a leader in composites and life-changing experiences. From setting industry standards in material sustainability to offering the Michelin Guide that enriches our exploration of the world, Michelin continues to demonstrate its commitment to a better, more sustainable future.

Hashtag: #michelin #MICHELINASIAPACIFICMEDIADAY2024 #Sustainable

https://www.michelin.com

The issuer is solely responsible for the content of this announcement.

Michelin is developing world-leading manufacturing of composites and experiences that transform our everyday lives. A pioneer in the science of materials for over 130 years, Michelin relies on unique expertise to make a significant contribution to human progress and to a more sustainable world. Thanks to its unequalled mastery of polymer composites, Michelin is constantly innovating in order to produce high quality tires and critical components for demanding sectors such as mobility, construction, aeronautics, low-carbon energies, and healthcare. The care taken with its products and its intimate knowledge of their uses allow it to provide its clients with exceptional experiences, whether these are solutions based on data and artificial intelligence for professional fleets, or the discovery of remarkable restaurants and hotels recommended by the MICHELIN Guide. (www.michelin.com)

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