IDEMIA Secure Transactions Reveals Exclusive Insights from its Global Survey on Consumer Payment Card Behavior in UAE

The IDEMIA Secure Transactions (IST) global study, conducted by the renowned research agency Dentsu Insights, uncovers that design, convenience, and sustainability are the primary catalysts driving consumer payment trends. Security remains a concern, and consumers look for safe ways to pay.

IDEMIA Secure Transactions (IST), a leader in payment and connectivity solutions, today released the findings of its expansive 2024 Global Survey on consumer payment behavior. The survey, which gathered responses from over 3,100 individuals across 12 countries including UAE residents, sheds light on the evolving consumer preferences that are shaping the future of financial technologies. Respondents ranged in age from 18 to 71 years old, providing a wide demographic insight.

IST’s survey aimed to capture a broad spectrum of ages and demographics, examining preferences in payment solutions to enhance accessibility, security, and convenience across the global financial sector. Key findings reveal a rising demand for biometric and metal cards, a shift towards digital delivery preferences, and strong consumer focus on security.

Over the past decade, banks and FinTechs have disrupted the payments ecosystem, making available multiple banking options for consumers. Simultaneously, as banks increasingly digitize their services, the physical card and its design becomes a crucial tool for all card issuers to maintain strong customer connections. From card materials such as metal to special inks, and innovative features such as illuminating cards, IST continues to co-innovate new features and co-design captivating artwork.

“As a trendsetter, we strive to be at the forefront of the evolutions in our industry and this survey testifies this ambition. Consumers have high expectations for their payment solutions and the way they use and manage their payment means. It is IST’s role to meet and exceed them, by offering ever more innovative solutions.” said Julia SCHOONENBERG, Executive Vice President Payment Services at IDEMIA Secure Transactions

Key findings of the report are summarized below:

Digital and Physical Card Dynamics

Card Types and Preferences

Security and Technological Adoption

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About IDEMIA Group

IDEMIA Group unlocks simpler and safer ways to pay, connect, access, identify, travel and protect public places. With its long-standing expertise in biometrics and cryptography, IDEMIA develops technologies of excellence with an impactful, ethical, and socially responsible approach. Every day, IDEMIA secures billions of interactions in the physical and digital worlds.

IDEMIA Group brings together three market-leading businesses that enable mission-critical solutions:

With a global team of nearly 15,000 employees, IDEMIA Group is trusted by over 600 governmental organizations and more than 2,400 enterprises in over 180 countries. For more information, visit http://www.idemia.com and follow @IDEMIAGroup on X (Twitter).