General Atlantic plans Abu Dhabi office to enhance regional presence

General Atlantic, a leading global growth equity firm, is planning to establish an office in Abu Dhabi by the end of this year as part of its expanding focus on the Middle East. The move highlights the firm’s strategy to deepen its engagement with regional markets, leveraging Abu Dhabi’s status as a growing financial hub. This decision reflects the firm’s increasing interest in capturing investment opportunities within the Middle East and North Africa (MENA) region, which has seen a surge in economic activity across various sectors, including technology, fintech, and healthcare.

Abu Dhabi’s emergence as a key financial center has attracted several global firms, and General Atlantic is the latest to set its sights on the city. This expansion is aligned with the firm’s broader plans to scale its investments in high-growth markets across the globe. Over the years, the Middle East has grown in prominence for international investors, and General Atlantic has been a notable player, investing approximately $400 million in the region since 2015, with prominent investments including Property Finder and Network International.

Samir Assaf, Chairman of MENA at General Atlantic, is spearheading this initiative. His leadership is expected to strengthen the firm’s regional network and assist in identifying further investment opportunities. Assaf, who joined General Atlantic as a Senior Advisor in 2021 and later took on this expanded role, brings decades of experience in the financial sector, including senior roles at HSBC. He is tasked with building relationships with key stakeholders and supporting the firm’s portfolio companies as they grow in the MENA region. His extensive experience in the region is a critical asset to General Atlantic’s ambition to support entrepreneurial ventures and drive growth across the Middle East.

The firm’s decision to establish an office in Abu Dhabi comes at a time when regional governments are prioritizing the diversification of their economies. This diversification, particularly in the UAE, is marked by increased investment in non-oil sectors, which aligns with General Atlantic’s focus on technology-driven businesses and its broader growth equity strategy. The firm has been actively scouting for opportunities in industries that are critical to the region’s economic transformation, including e-commerce, digital infrastructure, and financial services.

The UAE’s regulatory environment and strategic location have positioned it as a favorable base for international firms looking to expand in the Middle East. General Atlantic’s plans for Abu Dhabi are expected to provide the firm with closer access to regional markets, especially as Gulf nations push forward with ambitious economic reforms. The city is also home to sovereign wealth funds such as Mubadala, which are increasingly involved in global investments, and General Atlantic’s presence could lead to closer collaborations with such entities.

While General Atlantic’s interest in the Middle East is not new, its decision to open an office in Abu Dhabi signals a more concerted effort to establish a permanent presence and tap into the region’s growing economic potential. This follows the firm’s long-term investment approach, which focuses on partnering with entrepreneurs and companies in emerging markets. By the end of the year, the firm is expected to make a formal announcement regarding the opening of the office, which will be staffed by regional experts and senior executives from its global offices.

This strategic shift is part of a larger trend of global investment firms establishing a presence in the UAE and wider Gulf region. In the past few years, other equity firms and financial institutions have similarly expanded their operations, drawn by the region’s rapid economic growth and investment potential. For General Atlantic, which manages over $70 billion in assets globally, the move signals its continued confidence in the Middle East as a key area of growth, particularly as the firm looks to invest in innovation-driven sectors.

As the firm increases its footprint in the region, its leadership has expressed optimism about the region’s future, noting the vibrant entrepreneurial ecosystem and supportive regulatory frameworks. General Atlantic’s global expertise and strategic capital deployment model position it well to help regional companies scale and succeed in an increasingly competitive global market.

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