GAMERGY begins its World Tour 2025 with a successful first edition in MENA

February 5th, 2025 – GAMERGY, one of the largest esports, gaming, and entertainment events in the world, announces the success of the inaugural edition of its World Tour 2025 in MENA, which took place in Egypt and it was hosted by IMKAN Misr at Alburouj New Heliopolis, Cairo. Thousands of visitors gathered from January 30 to February 1 to enjoy a multitude of activities, with official attendance by Mr. Ahmed Abdel Khaleq, General Manager of Tourism and Sports Events at the Egyptian Ministry of Youth and Sports.

This event comes as part of the tourism and sports events agenda of the Ministry of Youth and Sports, which aims to organize the best local and international events in a professional manner that suits the name of Egypt.

Brought to the region by MENATech Entertainment (a GGTech Entertainment subsidiary), the first edition of GAMERGY in MENA resulted from a strategic collaboration with ievents, Influence Group, and eProjects LLC.

The event was hosted and sponsored by IMKAN Misr, powered by e& Egypt, with entertainment partner Twist Music, official ticketing partner TicketsMarche, official energy drink Red Bull, and Samsung, which is providing mobile phones and TVs as the electronics partner. Additionally, the event is sponsored by Domty and the Export Development Bank of Egypt- EBank.

A paradise for gamers

GAMERGY Egypt offered the esports and gaming industry a combination of exciting tournaments and cosplay competitions, featuring both international and local teams, engaging experiences, daily live performances, and a delightful shopping experience in retail stores, with food and beverages available. It also provided a unique opportunity for attendees to interact with international and local content creators, influencers, and exclusive gaming figures, with Marwan Serry acting as the official ambassador of GAMERGY Egypt. The event was streamed live on Twitch and other platforms.

In addition, GAMERGY Egypt provided Egyptian talents with the opportunity for scouting in coordination with the Egyptian Esports Federation, allowing them to showcase their skills to a global audience.

The festival featured three days of competitive tournaments across various games, including FC25, VALORANT, PUBG Mobile, League of Legends, Rocket League, and Free Fire, where players showcased their skills and competed for a substantial prize pool exceeding EGP 2 million.

Mr. Ahmed Abdel Khaleq, General Manager of Tourism and Sports’ Events at the Ministry of Youth and Sports, stated: “The state, represented by the Egyptian Ministry of Youth and Sports, strongly supports hosting such events that enhance our global position in the field of esports, as they not only foster community engagement and youth participation but also contribute significantly to our economy. This aligns with the directions of Dr. Ashraf Sobhy, the Minister of Youth and Sports, to strengthen strategic efforts to diversify sources of economic growth and drive digital transformation. By investing in esports, we are creating new opportunities for innovation, collaboration, and international partnerships, positioning Egypt as a leader in the rapidly evolving digital landscape.”

In this context, Mario Perez Guerreira, CEO of MENATech Entertainment, said: “We are thrilled with the unique experience GAMERGY has brought to the Egyptian esports industry. We are confident that this year will be the gateway to upcoming editions in Egypt and the region, enabling Egypt to be a major player in the global esports and gaming industry.”

Eng. Sherif Elbassiouny, CEO of eProjects LLC, also stated: “We are glad to witness the vibrant and positive feedback from all participants, highlighting the potential in the Egyptian market for such an industry, as we projected. We believe that bringing GAMERGY to Egypt will add value in many ways, starting from scouting local talents, as was successfully done in this edition, moving to gaining the support and investment of prominent companies in the coming editions as well, driving Egypt to become a regional esports hub.”

Eng. Ahmad Aref, CEO of IMKAN Misr, expressed his pride, stating: “Hosting the inaugural edition of GAMERGY Egypt at Alburouj New Heliopolis underscores IMKAN Misr’s unwavering commitment to delivering innovative experiences that seamlessly blend entertainment and technology for the Egyptian market. At IMKAN Misr, our strategy revolves around creating integrated destinations that cater to all age groups, providing comprehensive and enriching experiences. This vision aligns perfectly with GAMERGY, which not only offered an unparalleled experience for esports enthusiasts but also played a vital role in empowering and driving growth within Egypt’s gaming and entertainment industry.”

It is worth mentioning that since 2011, GAMERGY has organized more than 20 successful editions in Spain, Argentina, and Mexico, in addition to its strong presence in the USA, Panama, and El Salvador, reinforcing its status as a major player in the esports scene. By 2025, the event has already begun its World Tour, with more countries to be visited throughout the current year.

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About GGTech Entertainment

GGTech Entertainment is an international company operating in Europe, North America, South America, the Middle East and North Africa, dedicated to the development of innovative leisure, entertainment and educational projects through gaming, esports and technology. Focusing on innovation, applied technology and interactive environments, the company offers a wide range of technological solutions to promote the development of society and provide its users with a highly customisable and high quality gaming experience. For more information, please visit www.ggtech.gg.