Geneva Tourism Unveils “Unexpected Geneva” Summer Campaign, A Destination Beyond Its Popular Narrative

When travellers think of Geneva, they often conjure images of iconic landmarks and experiences such as the Jet d’Eau, the United Nations headquarters, luxurious 5-star hotels, the city’s renowned watch-making heritage, and exclusive shopping experiences. While these attractions are undeniably alluring, Geneva has much more to offer than meets the eye.

Launching “Unexpected Geneva,” the city invites travellers on a discovery journey, showcasing the city’s hidden treasures and surprising experiences that lie beyond its well-known attractions. The campaign ingeniously leverages its main features to unveil a whole new facet of Geneva that is bound to captivate visitors.

“Unexpected Geneva” challenges preconceived notions and seeks to reshape perceptions of Geneva as a cosmopolitan destination perfect for leisurely escapes, family vacations, group getaways, and exciting city breaks, where visitors will cross the portals of their initial travel goal into a surprising discovery, from coming for work to visiting the beach, from looking for calmness and ending up vibing to the vibrant nightlife, and from a shopping spree around the city’s luxury retail shops to a hike across its lush countryside, the road will always lead travellers to places they never expected.

As the summer season unfolds, Geneva comes alive with a plethora of outdoor events and festive gatherings. From exploring the Archaeological Site of Saint-Pierre Cathedral and cycling through the picturesque Geneva vineyards to experiencing vibrant street art aboard an E-tuktuk and enjoying paddle boating and swimming in Europe’s largest alpine lake with the awe-inspiring backdrop of Mont-Blanc, Geneva’s surprises are limitless. The campaign strives to bring visitors together, providing abundant opportunities to relish the delightful weather. Cine Transat, an open-air cinema, will captivate movie enthusiasts, while lakeside concerts and music festivals throughout the summer will fill the air with enchanting melodies.

“Unexpected Geneva” not only promises to showcase new activities but also offers unforgettable experiences, making Geneva an idyllic destination for families, friends, and adventure seekers alike. Geneva Tourism invites travellers from all corners of the globe to embrace the unexpected and create cherished memories in a city brimming with surprises.