Meet Exeed — A Chinese Car Manufacturer With Premium Cars & Big Plans For The UAE Car Market

Exeed is a relatively new and dynamic automotive brand that has been making waves in the global automotive market. Exeed has quickly established itself as a formidable player in the industry, offering a range of innovative models that cater to the needs and preferences of modern car enthusiasts. 

Exeed, inspired by the word ‘Exceed’ is a brand that aims to live up to its name by pushing the boundaries of design, technology, and performance. Founded in 2017, it’s a relatively young player in the automotive industry, but it has gained significant recognition and acclaim in a short span of time. Exeed’s commitment to producing high-quality vehicles with a strong emphasis on innovation has set it apart from its competitors.

On September 14, 2017, Exeed was introduced to the world as a new automotive brand. This took place at the International Motor Show Germany. A few months later, at the Beijing Motor Show, Exeed revealed its first car — the Exeed LX Concept. However, the first Exeed car to go into production was the TXL, launched in March 2019. In under two years since the brand was introduced, its first car went into production and that is a remarkable feat indeed.

Towards the end of 2019, Exeed revealed the VX Concept, and its production version was revealed just two months later, in January 2020. That’s lightning quick in the automotive world, and it also speaks volumes about the brand’s ability to develop and produce premium cars. 

Shortly after the launch of the Exeed TXL in 2019, the brand started looking at exporting cars to key markets across the globe. Demand for Chinese cars in GCC nations has been rising steadily and it only made sense for Exeed to launch its much-awaited models in the region.

Earlier this year, Exeed began setting up shop in the UAE. The brand set up customer engagement activities through its pop-ups and stores. In September 2023, Exeed officially marked its arrival in the UAE in partnership with AG Auto, a unit of Al Ghurair Investment, and launched the Exeed RX SUV. 

In the UAE, Exeed currently retails the LX, TXL, VX, and RX SUVs. The brand operates through one showroom — Exeed Dubai, Deira, and one pop-up store at Al Ghurair Centre. Exeed has plans to expand further and a new showroom in Abu Dhabi is expected to open soon.

The Exeed LX is a compact SUV that exemplifies the brand’s commitment to innovation and modern design. It’s a versatile and stylish vehicle that appeals to a wide range of consumers. The exterior design of the LX is characterized by its sleek lines, bold grille, and LED lighting elements, giving it a distinctive and upscale appearance.

Under the bonnet, the Exeed LX offers efficient but powerful engine options. 

One of the standout features of the Exeed LX is its interior, which offers a high level of comfort and technology. The cabin is spacious, well-appointed, and equipped with an array of modern amenities, including a large 12.3-inch touchscreen, Apple CarPlay, Android Auto, and a suite of driver assistance features. This combination of style, performance, and technology makes the Exeed LX an appealing option in the highly competitive compact SUV segment.

For families looking for a spacious and well-appointed SUV, the Exeed TXL is a compelling option. This midsize SUV boasts a robust and muscular exterior design, making it ideal for those who appreciate a more rugged appearance. The TXL’s large front grille, bold wheel arches, and distinctive LED lighting give it a commanding presence on the road.

Buyers can choose between two petrol engines:

Inside, the TXL is all about spaciousness and comfort. The interior is well-appointed with premium materials, comfortable seating, and a host of advanced features. The infotainment system is intuitive and offers plenty of connectivity options for the whole family.

The Exeed TXL is a true family vehicle, as it provides ample rear-seat legroom and a cavernous cargo area. With the ability to seat up to seven passengers, the TXL is perfect for families of all sizes. In terms of safety, it is well-equipped with advanced driver-assistance systems, including blind-spot monitoring and rear cross-traffic alert, making it a reliable choice for families on the go.

The Exeed RX is a mid-size luxury SUV that sets a new standard for elegance and sophistication. Its design language is characterized by clean lines, a refined grille, and striking LED headlamps. The RX’s exterior exudes an air of understated luxury that is sure to turn heads.

In the UAE, the Exeed RX is available with the top-spec engine and transmission options as standard across all three variants:

Inside, the RX features a premium and opulent cabin that is a testament to Exeed’s commitment to luxury. High-quality materials, meticulous craftsmanship, and cutting-edge technology create an inviting and comfortable atmosphere. The infotainment system is top-notch, featuring a large touchscreen, smartphone integration, and a premium 14-speaker sound system.

The Exeed RX also prioritizes safety with a comprehensive suite of advanced driver-assistance features, such as adaptive cruise control, automatic emergency braking, and a 360-degree camera system. This ensures that drivers and passengers are protected in all driving scenarios. You can read our detailed review of the Exeed RX to know more about the SUV.

The Exeed VX is a mid-size luxury SUV that combines style, performance, and practicality. With its sleek and modern design, the VX exudes confidence and sophistication. The bold front grille, sharp LED headlights, and sculpted body lines give it a distinctive look, making it stand out in a crowded segment.

In the UAE, the Exeed VX is available with the top-spec engine and transmission options as standard across all three variants:

Inside, the VX provides a spacious and comfortable cabin with quality materials and an array of advanced features. The infotainment system is user-friendly and comes with a large touchscreen display, smartphone connectivity, and a premium sound system. Safety is also a top priority, with a suite of driver-assistance technologies, such as adaptive cruise control, lane-keeping assist, and automatic emergency braking.

In terms of versatility, the Exeed VX shines with ample cargo space and a rear seat that can be folded down to accommodate larger items. Whether you’re navigating city streets or embarking on a weekend adventure, the VX is a practical and stylish choice.

Exeed is betting big on the UAE car market and in the days to come is looking at expanding rapidly. As aforementioned, a new showroom will be opened in Abu Dhabi and Exeed is also looking at launching new cars. 

Exeed was one of the manufacturers at the 2023 Geneva International Motor Show Qatar. The brand showcased its current range of SUVs. However, what really caught our attention was the presence of two new EVs. The Exeed Exlantix ES is an electric sedan while the Exlantix ET is an electric SUV. These two EVs are expected to feature over 600 kilometres of range.

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