Legend Holding Group Introduces Kaiyi In The UAE With 500 Deliveries

Dubai-based Legend Holdings Group celebrates its 15th anniversary in the UAE this year. The business group decided to mark this momentous occasion with a grand celebration at Burj Park in Dubai and introduced the Kaiyi brand in the UAE.

Legend Motors, a division under the business group is the primary distributor for Kaiyi cars in the UAE. At the event, the business group showcased the exciting cars from Kaiyi’s line-up. 

Also present at the event was Mr Han Ren, General Manager, Kaiyi Global, who spoke about the brand’s aggressive approach to penetrating the growing market with exciting products. 

The X3 Pro compact crossover & the X7 luxury SUV were the true show-stoppers of the event. We recently reviewed the much-awaited Kaiyi X7, read this linked article for our impressions of the luxury SUV.

As per the memorandum of understanding, Legend Motors delivered 500 X3 Pro SUVs to various rental, tourism, and fleet operators in Dubai. Some of the notable ones were WTI, Zero-Max, and Trust Travel And Tourism. 

Additionally, there are already around 500 cars commissioned in Dubai, bringing the total to approximately 1,000 cars in just 4 months of beginning Kaiyi’s operations in the country. Kaiyi is one of the high-profile Chinese car brands that is entering the UAE this year. 

The line-up from Kaiyi UAE includes the following models:

The X3 Pro EV will be the brand’s first pure EV offering in the UAE, and it is expected to be one of the most affordable electric cars in the country. Read more about Kaiyi and its plans for the UAE.

As the anniversary celebration coincided with the upcoming Chinese New Year, the entire event theme was Chinese. Food, music, lights, and decorations all gave the authentic feeling of China brought overseas to the UAE. Kudos to Legend Holdings Group.

Legend Holdings Group is a Chinese investment company with interests in finance, real estate, information technology, and the automotive industry. The business group is present across various sectors including Legend Motors – their automotive distribution unit in the UAE and other countries across the globe.

With 20 years of experience, Legend Motors is changing the game for car dealerships in the UAE. After success with Skywell and CHTC, they’re now aiming for the same with Kaiyi, promising a new era of great cars.

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