F1rst Motors — Dubai’s Jewel Of Exotic Cars & Luxurious Automotive Excellence

Founded in 2019, the Alpago Group has emerged as a leader in luxury across the Middle East and Europe. It has set new benchmarks in design, quality, and exclusivity. The brand crafts unique experiences for elite clients with a portfolio encompassing high-end properties and luxury vehicles. A prominent venture of the Alpago Group is F1rst Motors, a supercar showroom that has revolutionized Dubai’s automotive landscape since 2021.

F1rst Motors goes beyond the concept of a dealership. It is a sanctuary where car enthusiasts can immerse themselves in the artistry and innovation of the world’s finest vehicles. The F1rst Motors experience is set to become more accessible — Dubai’s automotive landscape is now witnessing an exciting new partnership between DubiCars and F1rst Motors. 

Two industry leaders are coming together to redefine the luxury car buying experience. This collaboration marks a significant step in providing high-end automotive enthusiasts with seamless access to the world’s most exclusive vehicles.

F1rst Motors aims to be the top choice for luxury car enthusiasts, not only in Dubai but around the world. The dealership offers a unique collection of high-end cars with personalized customer service. The brand’s goal is to exceed expectations and provide the ultimate luxury car experience.

F1rst Motors delivers an extraordinary sales and after-sales experience, ensuring each client feels valued throughout their journey. Whether buying or maintaining a hypercar, every experience is handled with care and sophistication, showcasing F1rst Motors’ dedication to excellence.

F1rst Motors, a renowned name in Dubai’s supercar scene, has transformed luxury car retail with its unparalleled collection of hypercars and premium services. DubiCars, the UAE’s leading online car marketplace, is known for its cutting-edge digital solutions that simplify car buying and selling.  The strategic alliance between the two industry giants will bridge the gap between digital innovation and ultra-luxurious automotive experiences.

Through this partnership, DubiCars will enhance F1rst Motors’ digital presence, ensuring its prestigious collection reaches a wider audience. With DubiCars’ extensive online platform and F1rst Motors’ elite offerings, buyers can expect a streamlined process for exploring and purchasing some of the rarest cars on the planet.

F1rst Motors is more than just a dealership; it is an exotic sanctuary for car enthusiasts. Founded in 2019 under the Alpago Group and officially opening in 2021, F1rst Motors has set new standards in the Middle East’s luxury automotive market. With an inventory valued at over $250 million, the showroom is home to some of the rarest sports cars, supercars and hypercars in the world.

F1rst Motors offers an extraordinary lineup of limited-edition and one-of-a-kind vehicles, including:

Each car is a masterpiece, designed with cutting-edge technology and precision, making F1rst Motors the ultimate destination for elite car collectors — here are all the exotic cars listed by F1rst Motors on DubiCars.

F1rst Motors has also made waves in the digital space. With an extensive social media presence — boasting 2.9 million Instagram followers, 1.6 million TikTok fans, and over 1 million YouTube subscribers, captivating a global audience. Its engaging content and behind-the-scenes look at rare hypercars have amassed over 150 million views, solidifying its influence in the luxury car world.

Additionally, F1rst Motors has launched a Car Selling Platform, offering a seamless way for owners to list their luxury vehicles, with F1rst Motors handling all post-sale procedures. It has also introduced an Exclusive Number Plate Marketplace, catering to Dubai’s unique culture of prestige and personalization.

The F1rst Motors Shop creates and retails detailed digital illustrations and posters of hypercars. Each design features around 3,000 elements, capturing every detail with precision and artistry, bringing the thrill of luxury cars to enthusiasts worldwide..

F1rst Motors has welcomed some of the biggest names in sports, business, and automotive culture. The showroom has been visited by celebrities such as two-time Formula 1 world champion Fernando Alonso, automotive influencers Mat Watson (Carwow) and Tim Burton (Shmee150), and even global icons like LeBron James and MS Dhoni. Their presence has further cemented F1rst Motors as the go-to luxury automotive hub in Dubai.

With F1rst Motors and DubiCars joining forces, car buyers can now experience the best of both worlds — an advanced digital platform combined with an exclusive showroom experience. This partnership is set to transform the luxury car market in Dubai, providing unparalleled access to some of the world’s most desirable vehicles.

From its stunning car collection to its cutting-edge digital platforms, F1rst Motors represents innovation and luxury. As a leader in Dubai’s automotive scene, it welcomes enthusiasts and investors to join its remarkable journey.

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