Dongfeng Officially Enters UAE — Opens First Showroom In Dubai

Dongfeng Motor Corporation, a leading Chinese automotive manufacturer, has officially entered the UAE market with the opening of its first showroom in Dubai. In partnership with M.A.H.Y. Khoory, Dongfeng introduced four flagship models: the Shine and Shine Max sedans, and the AX7 and Mage SUVs.

The showroom’s inauguration was led by Mr. Salahuddin Sharafi, Chairman of M.A.H.Y. Khoory, and attended by key figures including Mr. Shabbir Haideri, Group CEO, and Mr. Saj Jabbar, General Manager of M.A.H.Y. Khoory Automotive Division. 

The event highlighted the growing presence of Chinese automotive brands in the UAE, as consumers in the region are increasingly attracted to technologically advanced and competitively priced vehicles.

Dongfeng’s entry into the UAE aligns with the growing demand for innovative, value-driven vehicles in the region. Traditionally dominated by Western and Japanese brands, the UAE automotive market is now experiencing a shift as consumers explore more cost-effective and technologically advanced alternatives from Chinese manufacturers.

Mr. Saj Jabbar, General Manager of M.A.H.Y. Khoory Automotive Division, stated, “The introduction of Dongfeng in the UAE is a transformative moment in the region’s automotive market. These models are designed to offer cutting-edge technology, exceptional performance, and unmatched value for today’s discerning consumers. Together, we are poised to reshape the automotive landscape.”

Here are the price range for flagship Dongfeng cars sold in the UAE: 

This partnership with Dongfeng also marks M.A.H.Y. Khoory’s return to the automotive industry, leveraging its extensive knowledge of the local market. As the sole distributor of Dongfeng vehicles in the UAE, M.A.H.Y. Khoory aims to offer world-class automotive solutions to meet the evolving needs of UAE consumers. The Dubai showroom is just the beginning, with plans for additional dealerships and service centres across the country to provide widespread access to Dongfeng’s expanding vehicle portfolio.

Mr. Jabbar further emphasized the importance of this collaboration, adding, “Our partnership with Dongfeng reflects our commitment to delivering innovative automotive solutions tailored to the UAE’s diverse market. We look forward to the opportunities this collaboration will bring.”

With over 60 million vehicles sold globally, Dongfeng has established itself as a key player in the global automotive industry, known for producing high-performance and innovative cars. The UAE market provides a unique platform for Dongfeng to showcase its technological leadership and commitment to quality. As the brand continues to expand, more models and services are expected to be introduced to meet the region’s growing demand for advanced, value-driven vehicles.

The arrival of Dongfeng in the UAE signals a new chapter in the country’s automotive sector, where Chinese manufacturers are steadily gaining traction and reshaping consumer preferences.

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