Chery’s Automotive Empire: A Deep Dive Into Brands Sold Under The Chinese Auto Giant

Chery Automobile, a prominent Chinese automotive manufacturer, has expanded its influence globally through a diverse portfolio of car brands. These sub-brands cater to various segments, from budget-friendly vehicles to luxury models, and have become increasingly popular in markets like the UAE. 

This guide provides a brief overview of each brand under Chery International, including their focus, introduction year, and key models, to help UAE car buyers make informed decisions. Read this linked article to know about the Chery brand in detail.

1. Chery

Chery, the flagship brand, targets the mass market, offering a wide range of vehicles that combine affordability, reliability, and modern technology. The Tiggo and Arrizo series are well-suited for everyday driving, making them popular choices among UAE residents looking for cost-effective yet stylish options.

2. Jetour

Jetour specialises in family-oriented SUVs, providing spacious interiors and advanced safety features. These models are ideal for UAE families and adventure seekers who value comfort and practicality, especially when navigating the diverse landscapes of the UAE. Here is all the latest coverage on Jetour by DubiCars.

Exeed is Chery’s premium car brand, designed to offer luxury and advanced technology at a competitive price. With models like the Exeed TX, LX, and VX, this brand targets buyers seeking high-end features and superior craftsmanship, presenting a strong alternative to established luxury brands. Here is all the latest coverage on Exeed by DubiCars.

Kaiyi focuses on providing budget-conscious buyers with reliable sedans and crossovers. Launched to offer affordable cars without sacrificing essential features, Kaiyi appeals to young professionals and first-time car buyers in the UAE. Here is all the latest coverage on Kaiyi by DubiCars.

iCar is Chery’s venture into the electric vehicle market, focusing on eco-friendly, technologically advanced vehicles. The iCar GT and M7 are designed for environmentally conscious buyers in the UAE, where the EV market is rapidly expanding.

Omoda targets the younger generation with stylish and tech-savvy crossovers. The brand’s emphasis on modern design and digital integration resonates with younger UAE buyers looking for a vehicle that matches their lifestyle. Here is all the latest coverage on Omoda by DubiCars.

Jaecoo models are designed to offer a blend of luxury, comfort, and performance, positioning the brand as a strong competitor in the global premium SUV segment. The brand primarily targets international markets, focusing on providing technologically advanced and stylish SUVs. Here is all the latest coverage on Jaecoo by DubiCars.

Luxeed represents Chery’s push into the luxury EV market, offering high-end electric vehicles with advanced features and premium materials. The brand caters to affluent buyers in the UAE who are looking for a luxurious, eco-friendly alternative.

Karry is Chery’s sub-brand for commercial vehicles, including light trucks and vans. It serves the growing logistics and transportation sectors in the UAE, offering durable and cost-effective solutions for businesses.

Soueast is a joint venture between Chery and Fujian Motor Industry Group, offering vehicles that blend the strengths of both companies. The brand is known for producing reliable sedans and crossovers that appeal to budget-conscious buyers in the UAE.

Chery Automobile and Jaguar Land Rover (JLR) formed a 50/50 joint venture in 2012 to manufacture and sell Jaguar and Land Rover vehicles in China. This partnership leveraged Chery’s strong domestic market position and JLR’s luxury brand reputation. They recently announced a new phase of collaboration in 2024 with a focus on electric vehicles and the revival of the Freelander brand.

Chery International’s extensive range of car brands offers car buyers diverse vehicles, from budget-friendly options to luxury models and electric vehicles. Understanding these brands and their positioning under Chery allows buyers to make informed decisions that suit their lifestyles and needs. Whether you’re in the market for a practical family SUV, a rugged off-roader, or a luxury EV, Chery’s sub-brands have something to offer every driver in the UAE.

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